Monday, December 20, 2010

Frankenstein Logs on to Amazon

What happens when a fiendish monster tries logging on to Amazon.com? Oops! We told you so Franky!
video

When Amazon ran a competition for a 30 second spot about why they're is so great, I thought I'd freak them out with this. This ad of course didn't see the light of day but I had fun putting it together.

Okay, let me go read a few one star reviews on Amazon for a real laugh. Like Steve Martin's latest, An  Object of Beauty. I love the cover (great for collectors) and concept. If you love art, as I do, might be for you. Gets off to a good start. Mixed reviews so far and the "one stars" are as ruthless as usual. I love it. (I know, I need to get a life.)

Monday, December 6, 2010

Can Your Book Teaser Do This?



Book Teasers are now considered an integral part of book promotion, but like many things, they didn't start out that way. The beginnings of book trailers goes back to 2002 when COS Productions (Circle of Seven) started it all. It’s taken about ten years for everyone else to catch up, but slowly, others have seen the importance of book promotion through video and have added their own flavor to this relatively new marketing medium.

The success of book teasers should come as no surprise. It’s obvious that photos and video are far more effective than mere words on a page for conveying messages. People retain more information when they can see it and hear it, plus, it’s more entertaining than just reading. (Does the cliché, “A picture is worth a thousand words.” ring a bell?) In fact, advertisers know that images should always come before words in their ads, therefore they often place photos above headlines, knowing that prospects are first drawn to the imagery. This is not scientific, folks.

Everyone, except for the amazingly lucky Mark Zuckerberg (Founder of Facebook, who seems to have just discovered this.) knows that imagery is more powerful than printed words. But let’s give this entrepreneurial guy a break, he’s only 26 and still has much to learn. Let’s not forget, he has not built Facebook singlehandedly. My advice to Zuckerberg is to trust his (business) instincts a lot more. It’s hard to believe that he employs 500 software engineers. Does that even make sense? He needs to find a few good ones and send the remaining 498 to the unemployment line, which might raise the national unemployment average to 10%, but who really cares?

Excuse my digression, Zuckerberg’s Facebook is an entirely different topic, but it’s his young, unchecked zeal that grates. I really think that Facebook is practically useless to humanity and only serves Zuckerberg and his corporation for the most part. LinkedIn is so much more useful and purposeful, but what do I know, I guess the world needs Facebook. (teenagers at least) Oh, where is the love? Hey, the guy’s personally worth 7 billion dollars. Why should I have any mercy on him?

He’s not about to buy me out any time soon. (Damn those lucky Winklevoss twins who sued him for theft of Facebook and were awarded and paid 65 million dollars for nothing, and they’re still bitching about it. Something tells me I should believe Zuckerberg, and I do. But why pay out so much money unless there was proof of theft? Hard to say, but something smells rotten here and if that’s the case, the twins are effectively out of a 50 billion dollar corporation. I think they should tuck their tails between their twin legs, lick their wounds and shut the fuck up!

Okay, let me take a deep breath now. I’m in a happy place…the waves are crashing, gently taking my body afloat and drifting me away into the unknown…a place… uh, never mind. Where was I?

Oh, book teasers, of course. How could I possibly have gone into a rant about Facebook? Believe me, that’s easy for me these days, but back to the exciting world of book promotion. (timpani here) Hey, you do want to hear about my amazing book teasers don’t you, and what they can do for your books, right? Just nod in agreement and we’ll move on. You know how Vets get flashbacks about war, well I get flashbacks about things like Facebook. I’m harmless, don’t be frightened. Honestly, if you haven’t gone crazy by the time you’re 50, you haven’t lived through any hardships. It’s around that time when life is nothing but a re-run and this time you’re desperately trying to get it right for a change.

O…kay…

Hang in there, this about to get interesting. Listen, if there’s one thing I’ve learned in life, it’s this: We’re all more alike than we think, even in our shades of white and brown. We’re all human and we all bleed red blood, (unless you’re a Vulcan, then your blood is green) and we all hurt the same way. Did you know that God created all men to be filthy, scheming, wretched animals and He created all women as fantasy-driven egotists who can turn asexual on the spot and can never get enough of men’s money? Well, no God created men and women in his image, but somewhere along the line, that all got FUBAR. (Fucked Up Beyond All Recognition)

Okay, let’s get started for the love of God. Let me ease you back into my wonderful world of book promotions via book teasers and what they can do for you and your books. Come on folks, this is not rocket science. Video…good, words…bad. You get the idea. Some people loved the movie more than the book, while others swear the book was far more detailed. No kidding, a screenplay is only 120 pages long compared to a novel which can go on for hundreds of pages more, which in that case it can be a mini series. Point is, video, moving photos and music sell, and let me say that I’ve always loved the movie more than the book. Besides you can get through it in a couple of hours. Then again, novels have their place and are far more detailed and include many things (often boring things) that movies don’t.

Which brings me to my main point. Just because you’ve written a long novel, doesn’t mean you have to produce a lengthy trailer. Book teasers are a lot like writing a logline for a movie, as far as content goes. You can’t possibly fit everything your movie, novel or book is about into a 30 second or minute and a half teaser. That’s why they call them teasers. All they are supposed to do is tease you, intrigue you and excite you enough for you to want to buy the book. Nothing else. They are not miniature movies, they are marketing and promotional messages, and their function, their aim is threefold. Teasers must entertain you, they must excite you, and they must motivate you to take action. Anything else is unacceptable and useless as a sales tool.

The biggest mistake most trailers make is that they try to tell too much of the story and often give away the all-important intrigue and curiosity they’re trying to convey in the first place. Let’s face it, why would anyone want to see a movie or read a book they already know everything about? Remember this: if your book teaser does not have a sense of mystery about your story or does not convey curiosity, it will not work as a sales tool. In fact, trailers that tell too much, or go on too long will bore the viewer and turn them away.

This is where great copywriting comes in. Writing, you say? Uh, yeah, you still need a concept, a hook and amazing words to go with all those fabulous images you’re flashing around. Either spoken or in print form, or both, they must boost and tie-in your mages in a cohesive and interesting way in order to succeed. Again, most trailers don’t have this going for them. They are nothing more than a bunch of pretty pictures and lame music to go with it.

But it takes so much more than that. The right soundtrack and sound effects are crucial to the success of you teaser. If you want viewers, prospects, and reading enthusiasts to buy your book, you must give them a good reason to want to buy it. Established authors benefit from teasers because their built-in fan base already knows or expects these authors to entertain them with their story since they’ve already had a great reading experience with previous books. But where does that leave unknown authors? Glad you asked, because unknown, unproven writers have the advantage of offering something new and different. A totally new experience that readers are always on the lookout for. So in many ways, new authors have plenty to gain with the right book teaser promoting their books.

Everything is about story and curiosity. Your book teaser must reveal your story’s premise with a good amount of curiosity in an interesting way. If you want readers to follow-up on your story and buy your book to see how it all ends, you must intrigue them from the start and never let them down. (If you want repeat business, that is, and who doesn’t?)

If you’ve written a great novel or have a non-fiction book you’d like to promote using book teasers, drop me a line and ask away. You’ve got questions, I’m sure, and I have plenty of answers to help you sort it all out.

Dynamic Book Teasers like the ones you see here start at only $595. That includes, writing concept, imagery, and soundtrack all for one low price. Voice-overs and film footage is priced separately according to your particular needs. (About 2 week turnover.)

Get answers here: bookteaserspub@gmail.com

Thursday, October 7, 2010

Animated Display Advertising - An Alternative to Book Teasers

Click to View


This ad was first designed on Photoshop for the artwork, then transferred to Adobe Image Ready for the animation process, which turned out pretty good, I think. I just wanted to post an example of another way, other than book teasers, to advertise and promote your book if you can't afford Oprah's $50,000 minimum starting price to advertise on her website. Fifty grand for an ad like this? I really thought about the effectiveness of such an ad on Oprah's Book Club page, and the more I think about it, the better it sounds. While 50k is a huge amount for an independent author to plunk down, it just might pay off if your book is strong enough. It just might be what your book needs to take off in a big way. 

Check out a recent ad placed on Oprah's Book Club Page by the Penguin Group for Ken Follett's new book, Fall of Giants (sounds like a winner) touted as, "the book of the century" by Penguin. Something tells me that he's going to get good mileage out of this ad. Oprah.com seems like a great place to advertise if you can afford the astronomical price tag since her variety of book clubs have so much to offer, you really can't go wrong.

I like Follett, although his writing is a bit bland for my taste. He admittedly writes in very plain language without metaphors or any sort of literary flair, which means that his plots and characters must be very strong to carry the story throughout. Most, if not all his work is based on "high concept" structure, which is probably the most important thing that will lead you to publication, especially these days.

You simply must have a highly commercial and marketable script if you want agents to take you seriously. Nothing else will do, unless you're already an established writer, that is. I'm still tinkering with my opening pages and getting closer to what just might work.

For more information about display advertising rates (to produce), please drop me a line at: ariosjr@writing.com


What Motivates People to Buy? (Part II)

Continued...

What are the variables? An interruption, a lost internet connection, a distraction, sleepiness, pain, nature calls, a black-out, your favorite show is on, you name it. There are numerous reasons why a perfectly good sale might be abandoned by an interested buyer. But these variables are not set in stone and account for only a small percentage of lost sales.

Because of the many potential variables that can deter sales, however, all the more reason to design your advertising for impulse buying. Impulse buying is when a prospective buyer turns into a paying customer without too much reasoning behind the purchase. Simply put: the purchase is based on desire over affordability or accommodation of the product. That’s just a fancy way of saying that someone will buy your product (book) without worrying about its consequences. (For example: Where will I fit this new exercise machine? (or) Do I still have enough shelf space for more books? I’m about to move out of this house, shouldn’t I wait to move into the new house and avoid moving more stuff?

The reasons (objections) can go on forever. The point is that your goal is to make the sale right now, not later, because later might be too late.  Okay, so how do you go about designing an impulse sale? Glad you asked, because we’ve already reviewed most of it.

Buying on impulse (coming soon, article on impulse purchases) is like having all green traffic lights. It’s like hitting not just a home run, but a grand slam. Everything must be in place. The right product at the right price with the right offer at the right time in the right venue, just when the moon and all the stars are perfectly aligned: Boom! They hit the PAY NOW button and you get paid, out of the blue, on impulse.

This is the event you want repeated on an ongoing basis. Over and over, plus you want everyone who has bought your book to buy more of your books and to spread the word so others can buy it as well, and so on, and so on. Repeat business, which is to say that your book might sell to millions of people, maybe more than once. (As a hardcover, eBook, mass market paperback, a gift, etc.)

Although, in order for your book to make such an impression on buyers (potential readers) YOU MUST WRITE AN AMAZING BOOK TO BEGIN WITH. Yes, your book (product) must be a winner. What makes books great? If it’s a non-fiction title, it must offer many tangible benefits (solutions) to readers in an entertaining manner. It must have a commercial hook.

A book of fiction, a novel for instance must offer an amazing story that is familiar but notably different from everything else. It must promise to entertain you, dazzle you, and most importantly, it should surprise you somewhere along the line or at least by the end. Literature is very subjective and therefore everyone’s response to any particular story is different, personal and unique, although, there will be a majority of similar opinions and vice versa.

Once you have written your masterpiece, you must make it available to the general public, which means you must advertise in mass media outlets (the largest book related venues) for optimum exposure. But exposure is just the beginning, the sharp tip. Your marketing must go beyond the obvious. Beyond presentation. It must reach out and penetrate into the psyche of potential buyers. You must seek common ground with readers, common experiences through metaphor, quotes, graphics and music. These are the things that move, stir and motivate people to make impulsive buying decisions.

Book Teasers are a big part of that formula because they provide all the magic elements of setting off emotional triggers in reader’s minds.  Visuals are powerful and effective tools for inspiring and motivating people to take action. To stir their desires and reach for something they believe will enrich their lives in some way. You must make sure your book does all those things and position it in such a way that readers will feel that they must get your book because if they don’t, they will be missing out on something very useful and beneficial to their lives. Something that will bring them happiness.

When you really break it down, it all comes to one thing. The search for happiness is a constant need for every human being on earth. The search for happiness is global, which means your book can have a global audience in search of a story like yours.

Does your novel offer a story that promises to intrigue readers with the unexpected? Does your marketing play-up your story’s themes, its emotional aspects that connect with readers? If not, it’s never too late to tweak in all the elements that can take your story to another level. A level where emotion is at its epicenter, because without an emotional connection, your book has very little chance to make a difference and very little chance to make any money.

My next Post will continue with this discussion about building that all-important emotional content within your story and how to include it in your Book Teaser by way of strong imagery and powerful music. Two necessary components that motivate people to click, and buy.

This article was swiped from Alberto’s upcoming book, tentatively titled, “Don’t Freak Out” Fearless Marketing: Proven Techniques For Promoting Your Novel

Thursday, September 30, 2010

What Motivates People to Buy? (Part I)

Believe it or not, getting people to buy something they like is relatively easy. For the most part, if the price is right, they will buy any given product, if the time is right that is, or they might even buy when the time is not so ideal for them. It all depends on how urgent their needs and wants are.

As you can see, there are many variables that lead to a sale. Many conditions that must be “just right” in order to make a sale. But let me cut to the chase. Here’s a scenario that practically guarantees a sale every time. Wow, I’ve got your attention now! That’s right. I’m going to reveal the one offer that almost guarantees sales in high volume, just about every time a prospective buyer comes across it.

Here’s the offer: Send no money now, pay later.

That’s it! That is the one offer that will almost always produce a sale with just about everyone that reads it. The reason being is that this sale requires no money transaction at the point of sale, which eliminates the number one obstacle of making a sale in the first place: price.

Here’s proof: If I offered you a book priced at $24.95, you would immediately start looking for ways to justify the price of that book. You would ask yourself, “How much do I get for $24.95?” You will make comparisons to other books and other offers. You will want to know that the quality of the writing, printing, binding, and all the rest is worthy of that price.

“It’s much more a question of not losing your $24.95 as opposed to gaining whatever information the book has to offer.”

Now what if I removed the price (obstacle) and offered that very same book for free? Just about every question you had will disappear because you have nothing to lose. Since you have nothing to lose, (money) and everything to gain (the book you want) you are suddenly much more willing to place the order and get the book. The only problem with this offer is that you think there is a catch. Why would I give away this book? Is there something wrong with it? (damaged, inferior writing) In what way am I committing myself to the seller? What does the seller want in exchange for this transaction, if not money?

So you see, a new set of questions and obstacles arise once again that might prevent someone from ordering the book. All this jostling for the right price-point is what marketing is all about. This is where the science of selling meets the art of offering. This is where the right offer (formula) will yield the highest volume of sales at any given time, every time.

But what is this magic formula? How do you know what the best price is for your book and how do you overcome the many obstacles in the long chain of events that lead to a sale? The answer is fairly simple. You must remove every obstacle in your way. Every red light in the path that leads to your book, must be turned to a green light, a go. In short, here are the green light conditions that lead to sales:



  • Product Awareness: (via advertising or publicity) Prospects search for or stumble upon your online advertisement, are intrigued with it, become curious and want to know more about it, so they click.
  • Buyer interest (needs and desires) Prospects are looking to break the boring routine in their lives. By nature, human beings constantly need interesting events that offer them happiness.
  • No Concerns (fear, apprehension) Assure buyers you’re not ripping them off. That they are getting their money’s worth.
  • Product Benefit (quality, worth, inspiration) What’s in it for them? How will this book enhance, or change their lives?
  • Emotional Connection (buyer identifies with it) Buyer finds an emotional reason to bond with your book. (Via book cover, themes, premises, quote, etc.)
  • Buyer Motivation (intrigue, excitement, action) Prospects reason they want your book and they must have it. This reasoning moves them from passive observer to interested buyer.
  • Product Accessibility (easy, fast purchase options) Make buying the book as easy as possible for them to pay for it via credit or debit cards, Paypal, etc.
  • Right price (not too high or too low) The perfect price point. Most of the time, you can guesstimate this price by comparing similar books sold in different venues, usually by trial and error. If your price is much higher than similar books, it will seem unfair or greedy. If it is far lower, it might be perceived as inferior quality.
  • Fair or free shipping and handling (price) Ideally, shipping should be free (shipping costs included in the cost of the book if possible) or should be the same or even lower than most average shipping costs.
  • Tax fee (depends on the state) If the book you want to buy is manufactured in the state where you live, you must pay the appropriate state sales tax. Otherwise, no sales tax is imposed.
  • Speedy delivery (How soon will buyer receive the product?) Once the buyer orders your book, they want it as fast as possible, without major delays. Usually within a week or less.
  • No strings attached (No commitment is expected of buyer) The buyer wants to be left alone to enjoy it without further exchanges or expectations of any kind. (Reviews, feedback, etc.)

These are the primary conditions (yes, there are variables) that need to be in place, every time. There are no exceptions to these sales conditions. Every link in the chain of sales events must be green for go, otherwise you risk losing the sale.

What are the variables? An interruption, a lost internet connection, a distraction, sleepiness, pain, nature calls, a black-out, your favorite show is on, you name it. There are numerous reasons why a perfectly good sale might be abandoned by an interested buyer. But these variables are not set in stone and account for only a small percentage of lost sales.


Check out Stephen King's "Under The Dome" Teaser: I'll be commenting on it after Part II.
Meanwhile, here's another Stephen King classic Book Teaser: "Duma Key" with my commentary and analysis.



*********************************************************************************************
Stay tuned for Part II, next Monday. There's a lot more ground to cover and this is just a sampling of what's to come. Check back often or subscribe and stay informed with more eye-opening marketing exploits in the works and on the way.






This article (excerpt) was swiped from Alberto’s upcoming book, tentatively titled, “Don’t Freak Out” Fearless Marketing: Proven Techniques For Promoting Your Novel

Saturday, September 11, 2010

Book Teasers Pub! Behind The Scenes

What is the one thing that motivates prospects to buy your book?  Good question, and I’m sure that every buyer has their own particular reason, other than liking your story, for buying your book.

Here are a few hard facts why people buy books:
FICTION:
  • They are bored. (They’re looking for something new and exciting to read.)
  • They love books. (They’re constantly searching for great stories.)
  • They like the book cover and title (Collect books for the art.)
  • They like the premise of your story (They believe in the story concept.)
  • They identify with your protagonist or other secondary character. (They can relate to the character’s circumstances and want to take the journey of discovery along with them. They want to become your character.)
  • They recognize you, the author and like your work. (They enjoy the author’s writing style/platform.)
  • They’ve bought books from a particular author before and were happy with the outcome of the story. (A repeat customer, a fan.)
  • They are curious about the story. (How will it end?)
  • The book reminds them of something emotional. (They’re attached by sentimentality.)
  • They like the price. (They think the price is not too high, maybe even a bargain.)
  •  

Non-Fiction:
  • They are attracted by its title (They like what the title implies.)
  • They are convinced (by its title and back copy) that your book can solve their problem(s).
  • They like the wit and candor in which you deliver your message. (They like the hook or angle of your approach to their problem.)
  • They agree with the price. (They don’t feel like you’re picking their pockets.)


This by no means encompasses all the reasons people like to buy books. I’m sure you can add a few reasons of your own. It’s all subjective, but notice how much more authors of fiction have to offer by way of benefits (entertainment value) as opposed to non-fiction books, which are capable of not only entertaining, but of solving a particular problem, even though they might be priced higher on average and by comparison.

That’s good news for novelists, in particular because if they write a great classic story, they are practically guaranteed to succeed by public approval and its marketability is assured. Ever hear editors, publishers, or lit agents say that they like a story but they’re unsure how to market it? That’s code for “Your story has no hook, and it’s not commercial enough.” That usually happens with literary work, and why they love genres so much, since genres are for the most part, proven canned formulas, or “high concepts” that work every time. Meaning the concept has built-in marketing, such as, a tidal wave hits Manhattan, an asteroid is headed for Texas, or zombies take over the planet--something to that effect.


These “no brainer” concepts are easy to market and why they have all been done before, in different ways. They are easy to sell not only to movie studios, but to global audiences. Ca-ching! Get the idea?
But what happens to the unusual story? You know, the one that that’s been peddled for ages and nobody seems to want it because it’s not mainstream enough. Great stories like Robert Duvals’ “The Apostle”, or Kevin Costner and Michael Blake’s, “Dances With Wolves.” Blake’s novel Dances, was virtually unknown until Costner turned it into an academy-award-winning movie.

Promotion doesn’t always come easy. That’s the point. What does any of this have to do with book trailers? Everything! You see, marketing is about one thing and one thing only--has been, always will be. Marketing has always been about an emotional connection between spectator and story form, whether the story comes in cinematic form, literary form, or the words and acts of a playwright. It all starts with that one emotional attachment. No attachment? No connection, and no possible sale.
So, how do we turn book trailers into bundles of emotional content? 


Drum roll, please…Easy…you find the story hook and play it up. (Come on, what did you expect?) Let’s remember, all stories have a certain angle, some are stronger than others, but an angle nonetheless, otherwise they wouldn’t have been written to begin with. This angle, or hook is what the reader, in our case, will identify with and latch on too. (BTW, on an upcoming Post, I’m going to talk about “story hooks,” and how to develop a stronger angle if yours happens to be weak and rather undefined. You don’t want to miss this, because it will change everything about your writing.)

Strong angles are the main reason audiences/readers will consider buying your book. They feel as if your story is already an emotional part of them and they begin to develop an attachment to it in ways they cannot explain.  Yes, it’s psychological, but it goes beyond that, insofar that if they don’t buy your book, they’ll be missing something that is already part of their psyche. Suddenly, they must have it, and hopefully, they want it right now!

People wanting things has always been what selling is all about. In a word, DESIRE. Desire is something you feel that you cannot live without because the connection you have made with a certain object, product, or book, must now become tangible and real. It must move from infinite space, from the fantasy realm into your mailbox and into your hands, so that you can internalize everything it has to offer, until you and the book are one.

How funny is that? I’ve just unleashed a small part of the dynamics behind the science of marketing so that you can see how experts use marketing techniques to make a sale. Sounds complicated but when all is said and done, properly, that is, your book trailer must adhere to certain scientific, proven advertising principles that have been around for ages.

I’ll bet you’ve never quite heard it like this before, but that’s only because I’m distilling a behind the scenes account of the making of effective promotion material, not just book teasers. These principles apply to all marketing in all of its forms: display ads, classified ads, print and media ads, brochures, media kits, you name it.

Okay, enough of that. Just thought I’d blow your mind with something offbeat just to get your attention, which is the first thing your teaser must do. That’s relatively easy depending how you look at it, especially in this over-saturated age of mass advertising--ads that you see on just about every empty space. Nothing is sacred. Wherever you look, advertising is there. And just like a life-threatening onslaught, your senses shut down and tune out to avoid the pain.

In this case, the pain of advertising and information overload. Too much, is simply, well…too much. People start to tune out everything around them in order to make sense of whatever is left. Although your brain is capable of processing billions of bits of information at any given time, it also needs rest to catch up from all the processing so it can formulate ideas and thoughts into comprehensible bundles of information. (What?) Otherwise, we go stir-crazy.

Okay, I’m always stir-crazy, but that’s another story. What I’m trying to say is that once you get their attention with either imagery or sound, then you must entertain them for the next 30 seconds or minute and a half at most. I don’t recommend putting together a long teaser, for over 2 minutes let’s say. Most people have very short attention spans in this digital age of instant access and dual core processing speeds. People just don’t have the patience to sit still for several minutes at a time. Even Time Magazine, many years ago, started to shorten all their stories to one page. Readers have become either too lazy or too shrewd to turn through page after page of advertising to get to the rest of the story.

The same holds true for just about any advertising medium these days, especially the internet. Everyone is accustomed to whisk by at lightning speed and take in loads of pithy information and just move on with the busy lives. There’s simply too much to get to and apparently very little time to do it. So, in short, your book teaser must open with a bang of sorts. And that doesn’t literally mean with anything loud, but it does mean to open with something relevant and possibly meaningful to the viewer. There is no time to waste. You must get right to the point and as in speech, you must avoid repeating yourself. That goes mostly for imagery. Repetition in text or sound is sometimes acceptable or even necessary, but repeating images is dull and grounds for clicking right out.

What follows all this madness, is that you must never lose sight of your core message, which is, “Here’s an amazing story you’re going to like, written by an extraordinary writer. You can now order this book!” Everything else is subjective and open to interpretation. You certainly don’t want to say too much. You don’t want t give away too much of the story, especially important parts, and you want to avoid mentioning price at this point. 


The only thing you want to do is to excite the viewer and motivate them to find out more by visiting your website, or going directly to Amazon or any other bookstore, and buy your book.
 It takes a lot of effort to work-up excitement and emotion (in a book teaser) to turn a prospective buyer into a paying customer. That’s the goal, plain and simple. Building excitement into every book teaser is the main criteria when I sit down, write copy and select images for your trailer. Without that, there’s nothing left but a bunch of pictures and music.

But pretty pictures and music and a shot of your book cover is not enough. That’s just what book teasers look like, and sound like. What they must do (motivate readers to buy your book) is what I specialize in and strive for in every trailer. That’s the BookTeaserPub! difference.

Just see for yourself. Log onto YouTube and search for any of the trailers you’ve seen on this site, and see what viewers and book buyers have to say, and email me with any questions. I’ll be happy to get back to you promptly with the answers you’re looking for. bookteaserspub@gmail.com


Thursday, September 9, 2010

Welcome To Book Teasers Pub!

Hi folks, welcome to my new site!
I'm Alberto Rios and some of you may know me as the author of the popular historical mystery novel, A Death for Beauty or An Immortal, while others may also know me as a copywriter/graphic designer with over 20 years of experience in marketing and advertising. Either way, I've put all my marketing exploits in one basket and I'd like to share with you my most recent offerings regarding the wonderful world of book promotions.

More and more authors are promoting their books with book trailers, book videos, or book teasers, (whatever you'd like to call them) which today are essential for getting the word out about your books. When book teasers are done right, they work wonders. When done haphazardly, they can turn on you and bite you hard, right where it hurts, in your wallet, and maybe even your ego.

Let's talk about how properly produced Book Teasers can help you accomplish two very important goals when promoting your books.
  • Firstly, your book trailer should help you promote and sell your books. To accomplish that, your trailer must not only captivate the reader's attention, but it should motivate them to want to buy your book(s). (More about motivating prospects soon!)

  • Secondly, your book trailer must elevate your platform as an author. To do that, it must present you in a friendly, flattering light, as an authority in your field, or an experienced storyteller that knows how to write entertaining stories. (Upcoming article about the difference between promoting fiction and non-fiction.)
"The main problem with most book trailers is that they are filled with boring, self-serving imagery and horrible music that does nothing but grate the viewer's sensibilities.

From my point of view, as a copywriter, book trailers are much more than a series of pictures accompanied by bad music. The only thing that will get you is a quick click away from your message; the opposite of what you're looking for.

But your Book Trailer is an advertisement with this specific message: "Check out this amazing book, written by an incredible author. Here's where you can buy it now!"
Remember that presenting you as a good writer will enhance everything your book has to offer, and conversely, presenting your book in an exciting way, elevates your status as an author. They go hand-in-hand, and producing a book trailer with anything less is a disservice to both your book and to you as a writer.

Take a look at the Book Teaser Samples I've produced for a major Book Promotional Agency, plus one of the Book Teasers for my own novel. I encourage you to compare prices, quality, and overall message effectiveness, with other Book Video production companies to see the difference.

This Blog is a work in progress, so please bear with me as I put all this together. My goal is to offer you an effective and amazing Book Teaser at an affordable price. Thanks for watching!

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The actual size of all Book Trailers is about the width of this column.
Widescreen HD but I can customize yours to any size or format you need.

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Here are general specs and particulars, but each book trailer is different and all prices are flexible.

Prices start at just $595 for most trailers like the samples you see here. Voice-overs might add about $200 each, depending on how many lines and other criteria. Stock Motion Footage is priced accordingly. The average length is about 1:30 seconds per trailer.

I customize each trailer according to the overall look and feel of your book, along with writing the ad copy and matching the proper musical score. Sound effects, Book Cover image, color correction on Photoshop, special effects filters, everything is included for one low price.

If you'd like to see more trailer samples, please drop me a line and I'll post more samples here or direct you to a link where you can watch them.

Soon I'll be posting more in-depth articles to help you promote your books with Book Teasers.
Please email me with any questions: ariosjr@writing(dot)com

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