- They are bored. (They’re looking for something new and exciting to read.)
- They love books. (They’re constantly searching for great stories.)
- They like the book cover and title (Collect books for the art.)
- They like the premise of your story (They believe in the story concept.)
- They identify with your protagonist or other secondary character. (They can relate to the character’s circumstances and want to take the journey of discovery along with them. They want to become your character.)
- They recognize you, the author and like your work. (They enjoy the author’s writing style/platform.)
- They’ve bought books from a particular author before and were happy with the outcome of the story. (A repeat customer, a fan.)
- They are curious about the story. (How will it end?)
- The book reminds them of something emotional. (They’re attached by sentimentality.)
- They like the price. (They think the price is not too high, maybe even a bargain.)
- They are attracted by its title (They like what the title implies.)
- They are convinced (by its title and back copy) that your book can solve their problem(s).
- They like the wit and candor in which you deliver your message. (They like the hook or angle of your approach to their problem.)
- They agree with the price. (They don’t feel like you’re picking their pockets.)
These “no brainer” concepts are easy to market and why they have all been done before, in different ways. They are easy to sell not only to movie studios, but to global audiences. Ca-ching! Get the idea?
Drum roll, please…Easy…you find the story hook and play it up. (Come on, what did you expect?) Let’s remember, all stories have a certain angle, some are stronger than others, but an angle nonetheless, otherwise they wouldn’t have been written to begin with. This angle, or hook is what the reader, in our case, will identify with and latch on too. (BTW, on an upcoming Post, I’m going to talk about “story hooks,” and how to develop a stronger angle if yours happens to be weak and rather undefined. You don’t want to miss this, because it will change everything about your writing.)
The only thing you want to do is to excite the viewer and motivate them to find out more by visiting your website, or going directly to Amazon or any other bookstore, and buy your book.