I'm Alberto Rios and some of you may know me as the author of the popular historical mystery novel, A Death for Beauty or An Immortal, while others may also know me as a copywriter/graphic designer with over 20 years of experience in marketing and advertising. Either way, I've put all my marketing exploits in one basket and I'd like to share with you my most recent offerings regarding the wonderful world of book promotions.
More and more authors are promoting their books with book trailers, book videos, or book teasers, (whatever you'd like to call them) which today are essential for getting the word out about your books. When book teasers are done right, they work wonders. When done haphazardly, they can turn on you and bite you hard, right where it hurts, in your wallet, and maybe even your ego.
Let's talk about how properly produced Book Teasers can help you accomplish two very important goals when promoting your books.
- Firstly, your book trailer should help you promote and sell your books. To accomplish that, your trailer must not only captivate the reader's attention, but it should motivate them to want to buy your book(s). (More about motivating prospects soon!)
- Secondly, your book trailer must elevate your platform as an author. To do that, it must present you in a friendly, flattering light, as an authority in your field, or an experienced storyteller that knows how to write entertaining stories. (Upcoming article about the difference between promoting fiction and non-fiction.)
"The main problem with most book trailers is that they are filled with boring, self-serving imagery and horrible music that does nothing but grate the viewer's sensibilities.
From my point of view, as a copywriter, book trailers are much more than a series of pictures accompanied by bad music. The only thing that will get you is a quick click away from your message; the opposite of what you're looking for.
Remember that presenting you as a good writer will enhance everything your book has to offer, and conversely, presenting your book in an exciting way, elevates your status as an author. They go hand-in-hand, and producing a book trailer with anything less is a disservice to both your book and to you as a writer.But your Book Trailer is an advertisement with this specific message: "Check out this amazing book, written by an incredible author. Here's where you can buy it now!"
Take a look at the Book Teaser Samples I've produced for a major Book Promotional Agency, plus one of the Book Teasers for my own novel. I encourage you to compare prices, quality, and overall message effectiveness, with other Book Video production companies to see the difference.
This Blog is a work in progress, so please bear with me as I put all this together. My goal is to offer you an effective and amazing Book Teaser at an affordable price. Thanks for watching!
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The actual size of all Book Trailers is about the width of this column.
Widescreen HD but I can customize yours to any size or format you need.
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Here are general specs and particulars, but each book trailer is different and all prices are flexible.
Prices start at just $595 for most trailers like the samples you see here. Voice-overs might add about $200 each, depending on how many lines and other criteria. Stock Motion Footage is priced accordingly. The average length is about 1:30 seconds per trailer.
I customize each trailer according to the overall look and feel of your book, along with writing the ad copy and matching the proper musical score. Sound effects, Book Cover image, color correction on Photoshop, special effects filters, everything is included for one low price.
If you'd like to see more trailer samples, please drop me a line and I'll post more samples here or direct you to a link where you can watch them.
Soon I'll be posting more in-depth articles to help you promote your books with Book Teasers.
Please email me with any questions: ariosjr@writing(dot)com
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