Friday, March 11, 2011


Here's a new Teaser I recently put together (upper right). Notice how short it is (under 40 seconds) and how it does just what a book teaser should do. It's a curious, jarring spot that leaves you with more questions than answers. That's what you're looking for. You want to wake people up and motivate them to click on your teaser (with an active hyperlink, of course) to find out more.

That being said, you don't have to scream as I've done here (I needed that) but it helps. What you need is to capture your readers attention with curious images and sound, right away, then persuade them with a unique message. BTW, I didn't spend weeks coming up with this concept. All I started with was the screaming part, which captures people's frustration with dull, ineffective book teasers (at least mine).

From there, it took on a monstrous life of it's own. Besides, Frankenstein's the monster that best describes me. We sure look alike anyway.

If this floats your boat, check out the other Frankenstein Amazon spot, way at the bottom.

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