Book Teasers Are Not All The Same. 5 Tips That Make a Difference:

Have you taken a look at all the new Book Trailer Production Companies out there? Go ahead, search the internet and check out all the big production companies and their book trailer offerings. I can't believe what I'm seeing. These trailers are laughable, and worst of all, they don't work. They won't do a thing to help sell your books. What a gyp!


Listen up folks, before you spend a ton of money and waste your valuable time on something that doesn't work, here's what you need to know:


1) Book Trailers are not Mini Movies:
You can't design a book trailer that runs for 2 or 3 minutes or longer. People's attention span is very short, so ideally you want to keep your trailer or teaser to 30 seconds or maybe up to a minute or so, but nothing longer. Although, if you can manage to keep things interesting, sometimes a minute and a half is okay.


The point is, however, the shorter, the better. The reasoning behind that, aside from short attention spans, is that a short 30 second teaser leaves the reader wanting more. And that's key because if they want more, the next logical thing, as long as you've piqued their curiosity, is that they'll click on the book teaser link to find out more about the book. If you've told too much in your teaser, they have no reason to continue searching.


2) It's All About The Concept:
Book teasers are advertisements, not journalism. You must come up with a curious concept and design that concept around questions instead of answers. You must keep readers guessing--wanting more. Don't give away the whole story.


3) Expensive, Flashy Production is Useless to Readers:
Over-the-top production means nothing. Readers are hungry for a moving story, an emotion. Why would you feed them fancy effects that don't serve the storyline? Chroma keys and vibrating titles are not sales tools.


4) Your Images Must Serve and Sell The Story:
Use images that sell, not tell your story. You've got to be a tough editor and remove anything that doesn't apply to the storyline concept--your hook. Stick to your concept and keep it short.


5) Your Ending Must be Dramatic:
Sure, it's only a 30 second teaser, but those last few seconds must drive everything home because that's what readers will remember. Build it up and end with something meaningful.


I'll be posting more tips and going into great detail about many other things you need to know about designing a successful Book Teaser that gets the job done. And that means, getting readers to click (because your book teaser hooked them) and buy your book.


I've posted articles on my other Blogspot (BookFreak: The ProseFreak Files about impulse buying. When it comes down to it, that's what you want to create--a book teaser that encourages impulse buying. Why make it impulsive? Check out my take on Impulse Purchases here. You'll be glad you did.


My next Post: How To Build a Killer Book Teaser Concept. Don't miss it!

New Book Teasers Coming Soon

Hey folks, I've been busy lately with 3 new Book Teasers in the works. I'll be posting several of them by the end of this week. One is for a Historical Novel, the other is a Noir Detective novel, plus I've got a few more lined up. Working fast and efficiently as always. You'll want to come back and take a look at these new teasers. Generally, I can put a simple one together in a few days but I like to take my time to tweak and fine-tune everything for about a week, sometimes longer. It all depends on how complex it is.


By that I mean, if it involves voice-overs or film footage of some kind. Voice-overs are great but you have to know what your doing. Most authors tend to overwrite. For a good example of voice-over work, checkout the teaser I designed for James Hayman,"The Chill of Night" (Thriller). He'd sent me the script, he's also a copywriter, so I knew I could trust what he'd write, and it worked out nicely. I managed to get that feeling of suspense in the voice and the soundtrack certainly helped put it all together.


Another example of good voice-overs is my own DFB Teaser, of course. I love the female voice I used for that too. It takes a lot of time to tweak these voices. Can you tell they're computerized? Hard to believe, but they are. Hey, I'm putting a lot of actors out of work. Yeah, I doubt that.


While you're here, checkout the "Deed So" teaser, under Sentimental Novel. It's simple,but very effective and moving. I've got another one similar to it that I really enjoyed putting together. Posting it soon. A lot going on, I wish I could clone myself, but hey, one of me is enough. My ex-wife can attest to that.

Do Book Teasers Really Help Sell Your Books?

The short answer is YES and NO. Sure they work, when done right, and no they don't work, when they're poorly done. So what's "done right" and what's "poorly done"? Glad you asked because I have plenty to say about it.

Here's a fact of life: Selling is easy! You read that right. Selling is easy because people's desires and needs are built in. People will always want things; things they like, things they need, they even buy things they never use. We're all alike when it comes to wanting things. Most of us want a beautiful house or a fast car, a big screen TV, nice clothes, great furniture, like a Lazyboy recliner where you can read a good book. So what makes selling your book so difficult? How about the wrong approach, the wrong words, the wrong sound, a vague platform, the wrong venue. You want to make selling your book easy? Then make buying your book easy. Everything must be in place--all green lights.

Human beings need instant gratification, all the time. We're always searching for something that will make us happy and make us feel good or feel better about ourselves, even if it's just for a brief moment in time. Don't derail that blessing with horrible advertising.

Desires are a natural human condition, an addiction we can't live without. In this digital age, do you wonder why so many people still read books? The competition for your attention (your dollars) is ferocious. With hundreds of channels on TV, cell phones that can do just about anything you can imagine, movie theaters, and tons of electronic gadgets, it's a miracle we find time for our wanting spouses and children.

Last time I checked, my family had been missing for 3 days before the annoying chime of my doorbell woke me from my electronic stupor. It was my wife and 3 kids, and I didn't let them in. Heck, after months of trying, I was just about to finish Norman Mailer's "Oswald's Tale."

* * *

 "You want to make selling your book easy? Then make buying your book easy."

* * *

Okay, you get my drift. Some of us love books. We love the control we have over books. We pick them up, read a little, get sleepy, toss them aside, sometimes we fling them across the room or tear them from limb to limb when we come across something we don't like. But for the most part, we love stories and we like to indulge in all the pleasures reading offers.

Point is, sometimes, people must have something, whatever that might be is personal, but hopefully, it's your book. Your book? Why would anyone want to read your book? Who the heck are you that anyone would take interest in what you have to say? Got you, didn't I? There you have it. A big part of selling your book is selling yourself, as a person, as an author, as a writer. And of course, that's where, among many different advertising and promotional efforts, book teasers come in. Holy crap, Lindsay Lohan just did what? You’ll have to excuse me, Showbiz Tonight is on and I digress. See what I mean?

Okay, let’s get to it. You’re an author, probably self-published, which is a good way to publish books these days. But let’s face it, nothing beats being backed by a major publishing house, when they champion your book to stardom, that is. Let’s not forget the thousands of Random House titles that go unnoticed because their authors don’t have enough clout, or literary cache, if you will. I recently came across a good book that frankly, I was surprised to see in a bargain bin for a buck. But there it was, a mid-list offering drowning in a sea of misfit bargain books. Well, I rescued it and I love that book. God only knows my own novel will wind up right next to it some day. (someone hug me)

Isn’t it refreshing when we put things into perspective? Are big house publishers a better deal than self-publishing? Not if you’re the author of the next “The Shack.” I’m sure William P. Young doesn’t miss the paltry advances and penny royalties the big publishers offer these days. He’s one of the many self-published, self-made millionaires and loving the huge profits that go with it. Why not you? What’s the big fu*#!&@! secret?

Here’s what you really need to know:

First and foremost, you must write a killer book. Nobody will buy a book that apparently, its author put little effort into. Here’s the short of it. If you’ve written a non-fiction book, you’re selling solutions. If you’ve written a fiction book, you’re selling a story. Stories offer many things people crave: an escape, a journey, learning about other cultures, a reflection of their own life, a hero to root for and commiserate with, a different way to look at things, anything that will make them forget about their next mortgage payment. Come on, it’s entertainment first, facts second.

* * * 


What a shame, but that’s life in the big city, folks. Sometimes you’re the windshield, sometimes you’re the bug."


* * *

Next, you need to show and tell people who you are and what you stand for in this world. What’s your thing? What moves you? What drives you to write about dogs, cats, houses, relationships, your lovely mother-in-law? Whatever. You have something unique to tell the world in a way that only you can tell it. People want to know the story behind the story too. This is where press releases, publicity, and media kits come in. Don’t have any of that? It’s all easy to get. If you look hard enough, you can find most of it for free on the internet. Might not be the best, but it’s a start and it’s better than nothing.

Next, you must introduce your book to prospects. As you read this, people are searching for books online (get back here). They’re looking for all kinds of books, maybe a book like yours. Is your book, your author website searchable in Google, Bing and Yahoo? If not, get it there. It only takes a few minutes to list. Your book is the star, even if you’re John Grisham. 

Stories are why people buy books, and not because a famous author wrote it. Remember, even famous authors often write lousy books that nobody buys. Your book (its story) is front and center at all times. Your book is the main product. People want the product and everything that product has to offer that can make them smile or laugh or reflect. If your book can offer a life-changing experience, then you’re way ahead of the game.

To successfully advertise and promote your book, you must spend some money, but some marketing can be had for a song. Last time I checked, YouTube wasn’t charging to display your book teaser. You can pay for positioning if you want, of course, but start by uploading it for free in their massive database and test the waters. There are dozens of other sites where you can upload your book videos. Google it!

Don’t have a book teaser? Uh, what are you waiting for? You need one. Don’t have enough to make a really good one? Make one yourself with Windows Movie Maker. With a little practice (about 3 weeks) you’ll come up with something horrible, hard to watch. 

Newsflash: It’s not about the snazzy photos, it’s about how to sell a product. Don’t know enough about sales and marketing? That’s no excuse. Got a few thousand bucks handy and a few months with nothing to do? Take a marketing course. You know, I don’t intend for this to come off sarcastically, but it’s turning out that way. It’s the hard truth. There’s so much more to making great book videos than you think.

* * * 


"People are not like dogs that you can train with Pavlovian tricks."


* * * 

Take a look at all the big production companies that make book trailers and see if you like any of them. Honestly, they’re laughable and embarrassing. Sad part is, authors are paying thousands of dollars for these atrocities and thinking they’re getting the best.  What a shame, but that’s life in the big city, folks. Sometimes you’re the windshield, sometimes you’re the bug.

Well, if you don’t like being splattered across the highway of life by big production companies, listen up. The purpose of a good book teaser is two-fold. The main goal of a book teaser is to inspire you, and then to motivate you to buy the book. Inspiration is artistic, emotional. Motivation is psychological. Both are triggered by strong writing concepts. Notice the key words here. Emotional triggers. People are not like dogs that you can train with Pavlovian tricks. Human beings feed off and respond to emotional events. It’s what makes us human above all other animals in our known universe.

Aside from intuition, we have a cosmic understanding that keeps us in tune with all the things we like. Things that make sense to us. Must be why I cringe whenever I see the so-called book trailers these big production companies have to offer. I call them anti sales tools. They’re big on flashy production and very short on creativity and value. When was the last time you heard anyone praise a movie for its production values? There it is.

Good marketing concepts, with the right images and the proper soundtrack, make for great book teasers. Anything less is a waste of your time and money. If I were to charge separately for writing, designing, and producing your book teaser, it would cost you thousands, yet it would still be worth it. Take a look at some of my teasers and see for yourself.

The good news is you won’t pay thousands of dollars for your book teaser at Book Teasers Pub! In fact, you can get a 30 second book teaser for as little as $399 complete. That includes the marketing concept, all the images enhanced on Photoshop, special effects filters and the best soundtrack for your particular teaser, all for one low price. Film footage and voice-overs are available for additional fees since these can drive up the cost considerably.

I encourage you to shop around. Check out all the other production companies out there that claim to be the best. I have yet to come across one that can match what I can offer.  You simply get much more for one low price with Book Teasers Pub, and the best part is that you’ll have more than a great looking and awesome sounding book teaser. You’ll have a marketing concept that works for you as an author--a marketing tool that helps you sell more books.

Let’s discuss promotional ideas for your book and ask me how I can help you put together an amazing book teaser that represents you and your books in the best possible light. I promise to make it great and make it functional or your money back.

Get an instant Discount!

Ask me a question here or email me and if we do business, I’ll discount $50 off your Book Teaser. Email me right now before this offer fizzles into obscurity.

arios316@gmail.com

Don’t miss this discount. It won’t last forever!


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Next Post: Book Covers: The Doorstop Effect
Having trouble getting a good cover design in place? Don't miss this Post next Monday.


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This article was swiped from Alberto's upcoming book, "Don't Freak - Secrets of a Marketing Guru"

Projected Publication August 2012

Your moment of Zen: Not giving up is your best revenge.

Frankenstein Logs on to Amazon

What happens when a fiendish monster tries logging on to Amazon.com? Oops! We told you so Franky!

When Amazon ran a competition for a 30 second spot about why they're is so great, I thought I'd freak them out with this. This ad of course didn't see the light of day but I had fun putting it together.

Okay, let me go read a few one star reviews on Amazon for a real laugh. Like Steve Martin's latest, An  Object of Beauty. I love the cover (great for collectors) and concept. If you love art, as I do, might be for you. Gets off to a good start. Mixed reviews so far and the "one stars" are as ruthless as usual. I love it. (I know, I need to get a life.)

Can Your Book Teaser Do This?

Book Teasers are now considered an integral part of book promotion, but like many things, they didn't start out that way. The beginnings of book trailers goes back to 2002 when COS Productions (Circle of Seven) started it all. It’s taken about ten years for everyone else to catch up, but slowly, others have seen the importance of book promotion through video and have added their own flavor to this relatively new marketing medium.

The success of book teasers should come as no surprise. It’s obvious that photos and video are far more effective than mere words on a page for conveying messages. People retain more information when they can see it and hear it, plus, it’s more entertaining than just reading. (Does the cliché, “A picture is worth a thousand words.” ring a bell?) In fact, advertisers know that images should always come before words in their ads, therefore they often place photos above headlines, knowing that prospects are first drawn to the imagery. This is not scientific, folks.

Everyone, except for the amazingly lucky Mark Zuckerberg (Founder of Facebook, who seems to have just discovered this.) knows that imagery is more powerful than printed words. But let’s give this entrepreneurial guy a break, he’s only 26 and still has much to learn. Let’s not forget, he has not built Facebook singlehandedly. My advice to Zuckerberg is to trust his (business) instincts a lot more. It’s hard to believe that he employs 500 software engineers. Does that even make sense? He needs to find a few good ones and send the remaining 498 to the unemployment line, which might raise the national unemployment average to 10%, but who really cares?

Excuse my digression, Zuckerberg’s Facebook is an entirely different topic, but it’s his young, unchecked zeal that grates. I really think that Facebook is practically useless to humanity and only serves Zuckerberg and his corporation for the most part. LinkedIn is so much more useful and purposeful, but what do I know, I guess the world needs Facebook. (teenagers at least) Oh, where is the love? Hey, the guy’s personally worth 7 billion dollars. Why should I have any mercy on him?

He’s not about to buy me out any time soon. (Damn those lucky Winklevoss twins who sued him for theft of Facebook and were awarded and paid 65 million dollars for nothing, and they’re still bitching about it. Something tells me I should believe Zuckerberg, and I do. But why pay out so much money unless there was proof of theft? Hard to say, but something smells rotten here and if that’s the case, the twins are effectively out of a 50 billion dollar corporation. I think they should tuck their tails between their twin legs, lick their wounds and shut the fuck up!

Okay, let me take a deep breath now. I’m in a happy place…the waves are crashing, gently taking my body afloat and drifting me away into the unknown…a place… uh, never mind. Where was I?

Oh, book teasers, of course. How could I possibly have gone into a rant about Facebook? Believe me, that’s easy for me these days, but back to the exciting world of book promotion. (timpani here) Hey, you do want to hear about my amazing book teasers don’t you, and what they can do for your books, right? Just nod in agreement and we’ll move on. You know how Vets get flashbacks about war, well I get flashbacks about things like Facebook. I’m harmless, don’t be frightened. Honestly, if you haven’t gone crazy by the time you’re 50, you haven’t lived through any hardships. It’s around that time when life is nothing but a re-run and this time you’re desperately trying to get it right for a change.

O…kay…

Hang in there, this about to get interesting. Listen, if there’s one thing I’ve learned in life, it’s this: We’re all more alike than we think, even in our shades of white and brown. We’re all human and we all bleed red blood, (unless you’re a Vulcan, then your blood is green) and we all hurt the same way. Did you know that God created all men to be filthy, scheming, wretched animals and He created all women as fantasy-driven egotists who can turn asexual on the spot and can never get enough of men’s money? Well, no God created men and women in his image, but somewhere along the line, that all got FUBAR. (Fucked Up Beyond All Recognition)

Okay, let’s get started for the love of God. Let me ease you back into my wonderful world of book promotions via book teasers and what they can do for you and your books. Come on folks, this is not rocket science. Video…good, words…bad. You get the idea. Some people loved the movie more than the book, while others swear the book was far more detailed. No kidding, a screenplay is only 120 pages long compared to a novel which can go on for hundreds of pages more, which in that case it can be a mini series. Point is, video, moving photos and music sell, and let me say that I’ve always loved the movie more than the book. Besides you can get through it in a couple of hours. Then again, novels have their place and are far more detailed and include many things (often boring things) that movies don’t.

Which brings me to my main point. Just because you’ve written a long novel, doesn’t mean you have to produce a lengthy trailer. Book teasers are a lot like writing a logline for a movie, as far as content goes. You can’t possibly fit everything your movie, novel or book is about into a 30 second or minute and a half teaser. That’s why they call them teasers. All they are supposed to do is tease you, intrigue you and excite you enough for you to want to buy the book. Nothing else. They are not miniature movies, they are marketing and promotional messages, and their function, their aim is threefold. Teasers must entertain you, they must excite you, and they must motivate you to take action. Anything else is unacceptable and useless as a sales tool.

The biggest mistake most trailers make is that they try to tell too much of the story and often give away the all-important intrigue and curiosity they’re trying to convey in the first place. Let’s face it, why would anyone want to see a movie or read a book they already know everything about? Remember this: if your book teaser does not have a sense of mystery about your story or does not convey curiosity, it will not work as a sales tool. In fact, trailers that tell too much, or go on too long will bore the viewer and turn them away.

This is where great copywriting comes in. Writing, you say? Uh, yeah, you still need a concept, a hook and amazing words to go with all those fabulous images you’re flashing around. Either spoken or in print form, or both, they must boost and tie-in your mages in a cohesive and interesting way in order to succeed. Again, most trailers don’t have this going for them. They are nothing more than a bunch of pretty pictures and lame music to go with it.

But it takes so much more than that. The right soundtrack and sound effects are crucial to the success of you teaser. If you want viewers, prospects, and reading enthusiasts to buy your book, you must give them a good reason to want to buy it. Established authors benefit from teasers because their built-in fan base already knows or expects these authors to entertain them with their story since they’ve already had a great reading experience with previous books. But where does that leave unknown authors? Glad you asked, because unknown, unproven writers have the advantage of offering something new and different. A totally new experience that readers are always on the lookout for. So in many ways, new authors have plenty to gain with the right book teaser promoting their books.

Everything is about story and curiosity. Your book teaser must reveal your story’s premise with a good amount of curiosity in an interesting way. If you want readers to follow-up on your story and buy your book to see how it all ends, you must intrigue them from the start and never let them down. (If you want repeat business, that is, and who doesn’t?)

If you’ve written a great novel or have a non-fiction book you’d like to promote using book teasers, drop me a line and ask away. You’ve got questions, I’m sure, and I have plenty of answers to help you sort it all out.

Dynamic Book Teasers like the ones you see here start at only $595. That includes, writing concept, imagery, and soundtrack all for one low price. Voice-overs and film footage is priced separately according to your particular needs. (About 2 week turnover.)

Get answers here: bookteaserspub@gmail.com

Animated Display Advertising - An Alternative to Book Teasers

Click to View

This ad was first designed on Photoshop for the artwork, then transferred to Adobe Image Ready for the animation process, which turned out pretty good, I think. I just wanted to post an example of another way, other than book teasers, to advertise and promote your book if you can't afford Oprah's $50,000 minimum starting price to advertise on her website. Fifty grand for an ad like this? I really thought about the effectiveness of such an ad on Oprah's Book Club page, and the more I think about it, the better it sounds. While 50k is a huge amount for an independent author to plunk down, it just might pay off if your book is strong enough. It just might be what your book needs to take off in a big way. 

Check out a recent ad placed on Oprah's Book Club Page by the Penguin Group for Ken Follett's new book, Fall of Giants (sounds like a winner) touted as, "the book of the century" by Penguin. Something tells me that he's going to get good mileage out of this ad. Oprah.com seems like a great place to advertise if you can afford the astronomical price tag since her variety of book clubs have so much to offer, you really can't go wrong.

I like Follett, although his writing is a bit bland for my taste. He admittedly writes in very plain language without metaphors or any sort of literary flair, which means that his plots and characters must be very strong to carry the story throughout. Most, if not all his work is based on "high concept" structure, which is probably the most important thing that will lead you to publication, especially these days.

You simply must have a highly commercial and marketable script if you want agents to take you seriously. Nothing else will do, unless you're already an established writer, that is. I'm still tinkering with my opening pages and getting closer to what just might work.

For more information about display advertising rates (to produce), please drop me a line at: ariosjr@writing.com

What Motivates People to Buy? (Part II)

Continued...

What are the variables? An interruption, a lost internet connection, a distraction, sleepiness, pain, nature calls, a black-out, your favorite show is on, you name it. There are numerous reasons why a perfectly good sale might be abandoned by an interested buyer. But these variables are not set in stone and account for only a small percentage of lost sales.

Because of the many potential variables that can deter sales, however, all the more reason to design your advertising for impulse buying. Impulse buying is when a prospective buyer turns into a paying customer without too much reasoning behind the purchase. Simply put: the purchase is based on desire over affordability or accommodation of the product. That’s just a fancy way of saying that someone will buy your product (book) without worrying about its consequences. (For example: Where will I fit this new exercise machine? (or) Do I still have enough shelf space for more books? I’m about to move out of this house, shouldn’t I wait to move into the new house and avoid moving more stuff?

The reasons (objections) can go on forever. The point is that your goal is to make the sale right now, not later, because later might be too late.  Okay, so how do you go about designing an impulse sale? Glad you asked, because we’ve already reviewed most of it.

Buying on impulse (coming soon, article on impulse purchases) is like having all green traffic lights. It’s like hitting not just a home run, but a grand slam. Everything must be in place. The right product at the right price with the right offer at the right time in the right venue, just when the moon and all the stars are perfectly aligned: Boom! They hit the PAY NOW button and you get paid, out of the blue, on impulse.

This is the event you want repeated on an ongoing basis. Over and over, plus you want everyone who has bought your book to buy more of your books and to spread the word so others can buy it as well, and so on, and so on. Repeat business, which is to say that your book might sell to millions of people, maybe more than once. (As a hardcover, eBook, mass market paperback, a gift, etc.)

Although, in order for your book to make such an impression on buyers (potential readers) YOU MUST WRITE AN AMAZING BOOK TO BEGIN WITH. Yes, your book (product) must be a winner. What makes books great? If it’s a non-fiction title, it must offer many tangible benefits (solutions) to readers in an entertaining manner. It must have a commercial hook.

A book of fiction, a novel for instance must offer an amazing story that is familiar but notably different from everything else. It must promise to entertain you, dazzle you, and most importantly, it should surprise you somewhere along the line or at least by the end. Literature is very subjective and therefore everyone’s response to any particular story is different, personal and unique, although, there will be a majority of similar opinions and vice versa.

Once you have written your masterpiece, you must make it available to the general public, which means you must advertise in mass media outlets (the largest book related venues) for optimum exposure. But exposure is just the beginning, the sharp tip. Your marketing must go beyond the obvious. Beyond presentation. It must reach out and penetrate into the psyche of potential buyers. You must seek common ground with readers, common experiences through metaphor, quotes, graphics and music. These are the things that move, stir and motivate people to make impulsive buying decisions.

Book Teasers are a big part of that formula because they provide all the magic elements of setting off emotional triggers in reader’s minds.  Visuals are powerful and effective tools for inspiring and motivating people to take action. To stir their desires and reach for something they believe will enrich their lives in some way. You must make sure your book does all those things and position it in such a way that readers will feel that they must get your book because if they don’t, they will be missing out on something very useful and beneficial to their lives. Something that will bring them happiness.

When you really break it down, it all comes to one thing. The search for happiness is a constant need for every human being on earth. The search for happiness is global, which means your book can have a global audience in search of a story like yours.

Does your novel offer a story that promises to intrigue readers with the unexpected? Does your marketing play-up your story’s themes, its emotional aspects that connect with readers? If not, it’s never too late to tweak in all the elements that can take your story to another level. A level where emotion is at its epicenter, because without an emotional connection, your book has very little chance to make a difference and very little chance to make any money.

My next Post will continue with this discussion about building that all-important emotional content within your story and how to include it in your Book Teaser by way of strong imagery and powerful music. Two necessary components that motivate people to click, and buy.

This article was swiped from Alberto’s upcoming book, tentatively titled, “Don’t Freak Out” Fearless Marketing: Proven Techniques For Promoting Your Novel