Tuesday, March 15, 2011

Book Trailers and Teasers - What's The Secret?

Here are two new Book Teasers that I just finished. One is for Vincent Zandri's "GODCHILD", the other is "Promised Valley Rebellion", a historical novel by Ron Fritsch.

You'll notice the difference in length for these teasers. Godchild is just over 60 seconds, while Rebellion is 90 seconds. Let me say that it's difficult to keep teasers like these so short at 30 seconds. Sometimes, 30 seconds is just not enough time. Everything depends on how much information you need to put out.

Historicals, in particular must run longer, especially if the soundtrack is slower. It takes more time to tell that way since everything seemingly runs in slow motion. Again, 90 seconds should be your longest for any genre. I've gone over on occasion, but only because I've managed to keep readers interested long enough.

My goal is either 30, 60 or 90 seconds, depending on the genre and soundtrack tempo. I think these new teasers work to keep readers hooked to the end of the presentation and ultimately, motivates them enough to keep clicking for more information that will hopefully result in a sale.

The important thing is that your teaser does its job, and that is, to generate excitement for the book. Anything that happens or doesn't happen after readers click on the teaser link, is beyond your control, such as the landing page and the quality of its sales copy and its relevant content.

Getting your book teaser to the point where it does its job, meaning that readers will click on it for more information or follow the book's website link, is your goal. What happens after that is what I call, the doorstop effect.

The doorstop effect is my way of saying, "What readers do once they click the teaser links and buy your book is up to them, even if they use it as a doorstop. Your sales job is done, at least up to that point since the content of your book, especially if it's a non-fiction, must be loaded with plenty of sales copy if you want repeat sales. But that's another topic entirely, which I plan to delve into some other time.

The focus here is coming up with a great writing concept for your book teaser and inspiring people to click, click, click, and buy.

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