Book Trailers and Teasers - Made To Sell by BTP

Okay, you've got a killer book (at least you think it's killer) a great hook, and a hot idea for a book teaser. So how do you get your book teaser from concept to production without all the hassle?

Let's face it, getting anything done right is a lot of work plus plenty of headaches and worries that go along with it. Not to mention all the expenses. As an author, you have more important things to worry about and managing the production of your book trailer shouldn't be one of them.




What Makes Your Book Tick?

With Starship Book Videos you can "drop off" your big, book teaser idea and see it live usually within 2 weeks. No worries, no hassles, no huge expense, and best of all, you won't need to micro-manage the project because we specialize in book teasers and we know what's good for you and your book.

In most cases we stick to your concept and simply enhance it to maximize its sales potential. That's what it's all about, after all. You didn't work this hard just to entertain people. Which begs the question: What really makes your book and your book trailer sell?

Strange question, I know, but why do readers buy your books? I could be giving away a trade secret, but not really because we all know this. The difference is I'm willing to write about it. I'm talking about the metaphor your story represents.

In short, you write stories because you have something important that you'd like to share with the rest of the world. You want to make a point and you want that point to resonate with readers.

Well, that's how we approach your book trailer. We focus on that one metaphor, or the juicy hook you opened your story with, and we showcase that. That's what sells your story. That's the point of the book and without that point in sharp focus, you have no position in the marketplace.

I'll just leave it at that because it's getting a little technical and that's all the boring stuff nobody wants to hear. Fact is, all that boring stuff no one ever talks about is what makes your trailer effective.

Let's just say, it's a lot like the secret ingredients a chef might use for a great recipe. Everyone knows a favorite dish is really good, but no one really knows why.

For more details: starshipgrafix@outlook.com

Fishing For Readers?

Book Trailers are excellent bait. Here's one of the most important things your book trailer must accomplish and it must accomplish this within the first few seconds. Drum roll please...

"Your book trailer must instantly create a curious desire in the viewers mind."

And what that means is that your trailer should, within its opening seconds, make a curious statement, ask a provocative question, or show an intriguing image that will immediately hook the viewer.

Now that doesn't mean you have to be outlandish or eccentric. What it does mean is that you must be interesting at a minimum. Nothing else will do. So what exactly is a curious statement, or a provocative question, or an intriguing image? Simply put, it is anything that will interest the viewer just enough to stick around for the rest of your message. Most of the time, just stating where your story takes place or when, if it's a historical or set in a different era, is enough because opening with a place and time is always a safe bet. Like characters, settings speak volumes to your core audience.

Opening with your setting is an excellent hook that leads to more interesting happenings (fill in your events here) which will unfold as the seconds tick to hopefully a bigger, even more interesting question or an open-ended answer. Take your pick. Point is, you must hook and reel in the reader to a point when their curiosity has peaked. By the end of your presentation, your reader must be so intrigued, so curious, and so eager to find out not only more about your story, but its fantastic ending as well.

Your story does have an amazing ending doesn't it? Sure it does. And if it doesn't, you can now look to its opening where you'll find the answers to that amazing ending you've been after for so long. An ending you'll just hint to or suggest in your trailer, but remember not to give away key parts of your story.

Maintaining a sense of mystery and suspense are key elements to good storytelling and just as important to your marketing concepts. So the next time you're stuck on how to open your book trailer or what kind of device to use in a banner or promotion. Think of your reader's most salient desires within the context of your story narrative and...let it fly.